I did a different customer persona with a friend and PUGS loyalist right after altMBA, here.
Alexa, Abbe - feel free to edit.
Alexa, Abbe - feel free to edit.
- Professional, college educated, perhaps with college debt.
- Progressive, wants to make positive change.
- 20s and 30s, possibly mid career 40s
- career focused, lower management, wants to move up. Or do something different, more creative.
- Incredibly busy, burns candle on both ends.
- Runs side business, goes out to eat 3-5 times a week, happy hour with friends.
- Wants creative fulfilment throughout her career
- Demonstrate my unique sense of taste
- A breadth of rewarding experiences over material possessions
- Wellness - a healthy mind and body
- Concerned about sustainability and climate change.
- A healthy work/life balance
- intellectually engaged: NYTimes, Atlantic, QZ, Fast Company.
- Willing to try new ideas if they make sense.
- Disposable income: Whole Foods, microbrews, wine, high end coffee (no to Starbucks). Buys organic, into sustainability, votes progressive.
- Yoga, occasional massages, Amazon Prime, music festivals.
- Subscribes to HBO. Binge watches. No cable TV.
- Travel. SE Asia. Weekend ski or hiking trips. Lives with partner of 2-3 years. Thinking of getting married. Probably doesn't admit it to partner or friends.
- Abhors the status quo. Future facing.
- Works hard on how people perceive her.
I don't think I have the option to edit posts, so will leave feedback here.
ReplyDelete- Did you write this based on your current customer or the customer you want to have?
Everything I've learned about buyer personas is they are best developed by getting out and talking to people, customers. I know you have done that. i haven't, so I can only make assumptions based on what you've shared with me.
- Would be worthwhile to do a second persona for a male buyer.
- have you considered the differences in people with and without a college degree?
- If you want to really flesh out, you might need two - one for the 20s and 30s woman and a separate one for the mid career 40s. They are sure to have different priorities and activities.
- A healthy work/life balance seems counter the fact that she has a career and runs a side business. Can she do it all?